Fynch Consulting:
From Generic to Growth-Ready
A complete revamp that transformed a static presence into a sharp, scalable growth platform.
Name
Fynch Consulting
Location
United Arab Emirates
Project Duration
8 weeks
Industry
Consulting, SaaS & FinTech Growth
Services Delivered
UX Strategy, Content Overhaul, UI Design, Custom Development, SEO Optimization, Performance Enhancement, Hosting Migration.
The problem
Fynch Consulting had the expertise and track record, but its website told a different story. It looked stuck in 2005, a rigid template with no animations, no modern color system, and no sense of flow. Instead of projecting clarity and confidence, it felt flat, dated, and disconnected from the audience they wanted to reach.
What wasn’t working:
- A static, template-style design with no modern aesthetics
- No clear buyer’s journey or structured path to action
- Content that failed to explain what Fynch actually did
- Lack of brand personality, nothing that matched their sharp consulting identity
- Zero interactivity, animations, or engagement triggers
Visitors didn’t understand the offering, couldn’t connect with the brand, and left without taking meaningful action.
Our discovery & strategy
We started with a full audit of design, content, structure, and performance. It was clear that Fynch didn’t just need a cosmetic upgrade; they needed a website that reflected their sharp consulting identity and guided potential clients with confidence.
Our approach was outcome-driven:
- Redesign the experience from a dated template into a modern, interactive platform.
- Establish a buyer’s journey so users instantly understood what Fynch offered and where to go next.
- Rewrite content to be clear, concise, and aligned with their positioning as a growth partner.
- Add modern visuals and animations to bring energy and depth without overwhelming the user.
- Lay a performance-first foundation, optimizing speed, SEO, and scalability for future growth.
Results & impact
From a dated template to a sleek, modern UI with animations and brand-aligned colors.
Clear Journeys
Visitors now follow a structured buyer’s journey with defined paths to services and audits.
Case study pages and service sections now drive more clicks and longer on-page time.
Professional Identity
Content and design now reflect Fynch’s sharp, growth-focused consulting identity.
SEO
Ready
Optimized structure, faster performance, and keyword-focused copy built for visibility.
The process – Phase by phase
- Phase 1
Mapping the buyer’s journey
We started by tearing down the old, template-based site to see what really mattered. Instead of stacking pages with generic text, we focused on user intent. Where do visitors land? What do they need to see first? How do we guide them to action?
We worked backwards from conversion auditing Fynch’s consulting offers, case studies, and lead forms, and then mapped those into a buyer’s journey. The result was a site architecture built around decisions, not guesswork.
Deliverable: Interactive wireframes mapping out service flows, case study placement, and strategic CTAs.
- Phase 2
Refining the brand’s look and feel
With clarity in place, we brought the design forward by two decades. We ditched the stiff template look and introduced a design system that actually reflected Fynch’s sharp consulting edge. Clean typography, balanced whitespace, a bold yet professional color palette, and subtle animations turned the site into a living, breathing brand touchpoint.
Every element had intent, no filler gradients, no outdated stock visuals. Just a crisp, modern UI that matched how Fynch wanted to be perceived: fresh, confident, and growth-focused.
Deliverable: A full UI kit including brand palette, scalable components, and animation guidelines.
- Phase 3
Designing the full experience
The old copy said little and explained even less. We rewrote everything with clarity and persuasion in mind. Each page now speaks directly to the SaaS, FinTech, and B2B audience Fynch works with.
Instead of long, forgettable paragraphs, we created sharp messaging pillars: what Fynch does, why it matters, and how they deliver. We also elevated case studies, letting proof points do the heavy lifting and building trust right into the narrative.
Deliverable: Rewritten homepage, service pages, and case study templates, structured for clarity and conversion.
- Phase 4
Building & QA
A sleek design means nothing if the backend can’t keep up. That’s why we overhauled the technical stack alongside the visuals.
- Migrated hosting to AWS Lightsail for reliability and speed.
- Set up MX records and configured SMTP so emails worked flawlessly.
- Optimized code, assets, and server response times for smoother performance.
- Rebuilt dynamic sections so the site wasn’t just static pages; it was a living, interactive platform.
- Implemented SEO best practices (cleaner code, RankMath setup, and keyword alignment) to enable the site to scale with increased traffic.
Deliverable: A fully modernized tech foundation, faster, scalable, and SEO-ready, with reliable email and hosting infrastructure in place.
- Phase 5
Real collaboration, real progress
We didn’t just flip the switch and walk away. The final phase was about making sure everything ran smoothly, before and after launch.
- Cross-device testing: Responsive layouts checked across mobile, tablet, and desktop.
- Browser testing: Consistency across Chrome, Safari, Firefox, and Edge.
- Form & email validation: Verified lead forms, SMTP, and MX setup for flawless communication.
- Speed audits: Benchmarked site performance post-optimization to confirm faster load times.
- Team handover: Guided the Fynch team through CMS updates so they could manage content with ease.
- Post-launch monitoring: Tracked early traffic, engagement, and error logs to ensure stability.
- Ongoing support: Stayed available for tweaks, fixes, and optimizations after go-live.
Deliverable: A polished, fully functional website, tested, optimized, and backed by continuous support.
What Fynch Consulting says
“We knew our website was stuck in the past, but we didn’t realize how much it was holding us back. The Websity team rebuilt everything: design, content, and even the technical foundation. Now our site feels alive, modern, and actually helps us win clients. They made the whole process easy and exciting”.
– Ahmed, Co-Founder, Fynch Consulting
