TANGIBLE AI:
From Vision to Launch
A complete revamp that transformed a static presence into a sharp, scalable growth platform.
Name
TANGIBLE AI
Location
UAE (Global)
Project Duration
6 weeks (iterative, live working sessions)
Industry
AI Software & Strategy Execution
Services Delivered
UX Strategy, UI Design, From-Scratch Development, AWS Hosting Setup, Domain Pointing, SSL & Security Hardening, Performance Optimization, Analytics & Tracking.
The problem
Tangible was starting from a blank slate. The founder, Sherif, had a clear vision: introduce his flagship products, including the OKR AI system and the AI Enterprise Gap Assessment, alongside the OKR Practitioner Program he had personally developed.
But the digital presence to support that vision simply didn’t exist. Tangible risked being perceived as just another AI initiative without the infrastructure to back up its story. What was missing:
- No central place to explain the product suite (OKR AI, Gap Assessment, Practitioner Program)
- Scattered drafts and ideas that needed structure and polish
- A domain already owned, but not yet shifted or connected to a live platform
- No hosting or security foundation in place
- A gap between Sherif’s strategy-led vision and what potential customers would actually experience online
The challenge wasn’t just “launching a website.” It was creating a strategic digital identity, one that could reflect Tangible’s positioning as an AI company focused on execution, and give Sherif’s practitioner-led coaching a credible, professional home from day one.
Our discovery & strategy
We didn’t start with wireframes or templates. We started with conversations. Sherif brought his vision, product drafts, and ideas to the table, and together we shaped them into a clear, structured direction. Every step was collaborative, ensuring the website reflected both the flagship AI products and the OKR Practitioner Program.
Our strategy was founder-led and outcome-driven:
- Build the digital identity around Tangible’s flagship products, not just generic AI buzzwords
- Translate Sherif’s content drafts into structured, user-friendly messaging
- Set up a secure AWS hosting foundation and shift the domain seamlessly Design a modern, product-first website that guides users toward discovery and trust
- Create a framework flexible enough to evolve as Tangible expands its suite of AI systems
Sherif’s hands-on involvement ensured that nothing was lost in translation, the strategy remained authentic to his vision, while gaining the polish and scalability necessary for launch.
Results & impact
A complete build-out with AWS hosting, domain shift, and secure foundation, nothing carried over, everything built fresh.
Founder-led process
Sherif’s continuous involvement ensured the final product was aligned with his vision, not just agency assumptions.
Faster to market
The site went from concept to launch in 6 weeks, ready to showcase Tangible’s flagship AI products and OKR program.
Scalable foundation
Built on AWS with clean code and structured content, the site is future-proofed to grow with Tangible’s expanding product suite.
Professional identity
Tangible moved from “no presence” to a polished, credible digital platform, instantly strengthening its brand story and market positioning.
The process – Phase by phase
- Phase 1
Mapping the buyer’s journey
All we had at the beginning was a logo Sherif provided and an OKR proposal document that outlined his vision. No sitemap, no structure, no content-ready drafts, just raw direction and ambition.
We kicked off by breaking that proposal into foundational building blocks:
- What Tangible stands for (execution-focused AI systems)
- How the flagship products (OKR AI, Gap Assessment, Practitioner Program) fit together
- What story did the site need to tell from the very first scroll
Sherif stayed closely involved, clarifying priorities and helping us define what mattered most to potential customers. This ensured that even from the earliest wireframes, the website wasn’t just design-driven; it was strategy-led and founder-approved.
Deliverable: A structured sitemap and wireframe concepts built directly from Sherif’s vision, transforming a proposal document into a clear digital blueprint.
- Phase 2
Refining the brand’s look and feel
Once the initial structure was in place, we brought in the design team to transform Sherif’s drafts and raw ideas into something visual, cohesive, and ready to scale. This phase was about turning vision into tangible design directions.
Here’s what we focused on:
- Content polishing: Refined Sherif’s drafts into structured copy, aligning every section with Tangible’s positioning.
- Wireframes: Built interactive wireframes to map out the journey from landing to conversion.
- Color palettes & moodboards: Explored and finalized a palette that balanced credibility with freshness, then developed moodboards for consistency.
- Typography & hierarchy: Established font styles and heading hierarchy to create clarity and flow.
- Media library: Created a library of brand-consistent visuals, icons, and assets for future use.
- Design system: Introduced reusable UI components to ensure scalability and coherence across pages.
Deliverable: A polished design framework, complete with wireframes, content-ready layouts, and a media library, that captured Tangible’s vision and prepared us for the build phase.
- Phase 3
Designing the full experience
With structure, content, and brand direction in place, we moved into Figma to bring everything together. This wasn’t just about making things look good; it was about creating a cohesive user experience that aligned perfectly with Tangible’s vision.
The founder stayed deeply involved, reviewing wireframes, layouts, and flows in real time. His feedback shaped everything from product positioning to content hierarchy, ensuring the site reflected not just design thinking, but founder-led strategy.
Every screen from the homepage to the product detail pages was mapped for clarity and flow:
- Homepage: Introduced Tangible’s flagship products and story with immediate credibility
- Product pages: Showcased OKR AI, the Gap Assessment, and the Practitioner Program in structured layers
- User flows: Guided visitors logically, reducing friction and creating trust with every scroll
- Responsive design: Optimized layouts for mobile, ensuring the experience stayed sharp everywhere
Deliverable: High-fidelity designs in Figma, fully aligned with Sherif’s vision and ready for development.
- Phase 4
Building & QA
Once the designs were finalized in Figma, we shifted into development. The build was done on AWS hosting to guarantee speed, scalability, and reliability. The existing domain was pointed to the new setup, and we implemented security protocols to ensure the platform was protected from day one.
On the development side, we:
- Converted high-fidelity Figma designs into a fully responsive, mobile-friendly build
- Structured content around Tangible’s product suite and programs
- Set up optimized performance (minified code, compressed assets, lazy loading, WebP images)
- Carried out QA across all devices and browsers to ensure consistency
- Tested all user flows live with Sherif, iterating quickly to refine details
Deliverable: A live, secure, mobile-friendly, fully optimized website hosted on AWS, ready to scale with Tangible’s future growth.
- Phase 5
Real collaboration, real progress
Going live wasn’t just a technical switch; it was a collaborative milestone. Sherif was actively present during the launch, reviewing each detail as we pushed the site live. His continuous feedback meant we could fine-tune in real time, ensuring Tangible’s story was told exactly as he envisioned.
Final steps included:
- Shifting the domain seamlessly onto AWS
- Running live launch tests across devices to confirm stability
- Reviewing product pages and flows with Sherif to lock alignment
- Adding an SEO plugin to set the foundation for discoverability
- Applying final optimizations for speed, security, and reliability
This phase wasn’t about simply delivering a website; it was about ensuring Tangible had a secure, professional, and growth-ready presence from day one.
Deliverable: A successful live launch carried out hand-in-hand with the founder, resulting in a secure, optimized digital home for Tangible.
What TANGIBLE AI says
“Outstanding work! I’m genuinely very satisfied with the website. Your execution is world-class and absolutely meets (and exceeds) my expectations across design, UX, responsiveness, and overall polish. I will definitely refer your team to our clients and business partners. Thank you to everyone across content, design, development, and QA. Excellent job.”
— Sherif, Founder, Tangible AI