FutureTech Lubricant:
From Outdated to Optimized
A complete overhaul that transformed a dated site into a fast, professional, and SEO-ready platform.
Name
Future Tech Lubricants
Location
Pakistan
Project Duration
8 weeks
Industry
Industrial Lubricants (Chevron-backed)
Services Delivered
UX Strategy, UI Design, Custom Development, SEO Optimization, Performance Enhancement, Hosting Migration.
The problem
The problem
Future Tech Lubricants had a strong product portfolio, but its website told a different story.
It was functional in name only, slow, outdated, and misaligned with the credibility of a Chevron-backed brand. For potential clients, the site felt more like a hurdle than a gateway.
What wasn’t working:
- A dated site structure with repetitive content and no clear industry segmentation.
- Product pages that lacked clarity and technical depth.
- Heavy, unoptimized images and code leading to sluggish load speeds.
- Generic hosting that couldn’t handle performance demands.
- No SEO foundation: missing metadata, weak keyword targeting, and no sitemap strategy.
- An outdated design that didn’t reflect the scale or professionalism of the business.
The result? Visitors struggled to find what they needed, trust signals were weak, and FutureTech Lubricant’s online presence didn’t match its market reputation.
What they needed wasn’t just a new look; they needed a complete digital reboot: faster, sharper, SEO-ready, and built to highlight their industry leadership.
Our discovery & strategy
We started with a full audit of FTLubricants’ site design, code, content, and performance. From there, we mapped out the buyer journey, identified friction points, and aligned every fix with one clear mission: build a fast, professional, and SEO-ready platform worthy of the brand.
Our strategy was focused and outcome-driven:
- Restructure the site by industries and products, guiding buyers to tailored solutions.
- Redesign with consistency, a refined palette, and a layout that matched Chevron-backed credibility.
- Optimize everything under the hood: images compressed, code cleaned, and hosting migrated.
- Rebuild product and industry pages with clear narratives around challenges and solutions.
- Implement an SEO foundation. Rank Math setup, sitemap rebuild, and keyword-rich content.
Results & impact
Impressions and clicks surged in the first six months, showing strong SEO traction.
Page 1 rankings
Consistently ranking at the top for highly competitive & industry-defining search terms.
/
100
Health
Perfect Lighthouse SEO score achieved on both desktop and mobile performance tests.
AI-powered visibility
FTLubricants is now featured in Google’s AI Overview & supplier lists, boosting brand authority.
Simplified sitemap, targeted keywords, cleaner code.
The process – Phase by phase
- Phase 1
Mapping the buyer’s journey
We started by addressing the root cause of user drop-offs: a scattered structure with no clear path to follow. The sitemap was rebuilt entirely, replacing repetitive content with well-defined industry pages and service categories.
Instead of guessing what visitors needed, we mapped the buyer’s journey for the homepage, guiding them from first impression to decision-making with clarity. Every pathway was designed to minimize friction and direct users to the most suitable solution more quickly.
Deliverable: A navigation framework that not only simplified discovery but also established a scalable backbone for future growth, ensuring every click now leads to clarity, not confusion.
- Phase 2
Refining the brand’s look and feel
Once the structure was set, we shifted focus to design. The old website lacked consistency, colors, typography, and layouts felt disconnected from the credibility of a Chevron-backed brand.
We introduced a modern, cohesive design system with a refined color palette and typography that conveyed trust and professionalism. Industry pages were given a consistent visual hierarchy, ensuring technical information was clear without overwhelming users.
Every design choice served a purpose: to build confidence, highlight expertise, and guide users toward action.
Deliverable: A clean, professional UI that elevated FutureTech Lubricant’s digital presence to match its market reputation, visually consistent, user-focused, and aligned with global B2B standards.
- Phase 3
Designing the full experience
With the design locked in, we focused on making the site as fast and reliable as the brand behind it. The old setup relied on generic hosting and heavy assets that slowed everything down.
We migrated the website to AWS hosting, giving it enterprise-grade stability. All images were optimized (JPEG/PNG to WebP), code was cleaned and minified, and unnecessary bloat was removed. These changes weren’t just technical tweaks; they directly improved the speed at which visitors could explore products and services.
Performance was tested at every stage to ensure the new site not only looked better, but also worked better.
Deliverable: A high-performance website built on a scalable backbone, loading fast, running smoothly, and ready to handle growth without compromise.
- Phase 4
Building & QA
The biggest leap forward came from rethinking how FTLubricants communicated its expertise. The old website had thin, repetitive content that didn’t reflect the company’s scale or speak to what buyers were actually searching for.
We rebuilt the content framework from the ground up. Each industry page was crafted to address real-world challenges, outline tailored solutions, and showcase featured products. Services were written with clarity and authority, building trust with both human readers and search engines.
On the SEO side, we implemented Rank Math, rebuilt the sitemap, and applied keyword strategies tied to high-intent and competitive search terms.
The result? Within months, FTLubricants wasn’t just visible, it was leading. The site climbed to Page 1 rankings for critical terms, secured #1 positions in competitive searches, and even appeared in Google AI Overviews, amplifying brand authority.
Deliverable: A content-driven SEO foundation that delivered measurable growth, bringing in fresh traffic, and positioning FTLubricants as a top authority in its industry.
- Phase 5
Real collaboration, real progress
We didn’t just redesign in isolation; every step was aligned with FTLubricants’s leadership and team. Through regular check-ins, shared boards, and open feedback loops, we ensured that decisions, from page layouts to SEO priorities, reflected both business goals and market realities.
This collaborative approach meant the final product wasn’t just a polished website; it was a platform shaped by honest conversations, continuous refinement, and a shared vision for growth.
Deliverable: A collaborative build process that produced a website true to FTLubricants’ brand, user-focused, performance-ready, and proven to deliver results.
What FutureTech Lubricants says
“Working with Websity gave us more than just a new website; it gave us a stronger digital presence. The team understood our industry, translated our technical expertise into clear messaging, and delivered a platform that performs. The new site reflects who we are as a brand, and the results speak for themselves.”
– FutureTech Lubricants Leadership Team
